As a brand consultancy co-founder, designer and cultural researcher, my work slits open dogmatic creative industry binaries and exploits found interstices.

Having built brands for tech businesses that earned them billion dollar valuations and directed experiential events for media conglomerates, I am now refocusing my attention towards engaging the cultural vanguard.

Oddly (perhaps expectedly) enough, I am formally trained as an architect. 

My latest project is about identifying emergent contemporary cultural sensibilities, crisscrossing their historical context with speculative wagers before regurgitating them as expressions for a new avant-garde movement. Fun stuff.

I have fully given up on third-person bios. Currently based between Los Angeles & Cairo.