As a brand consultancy co-founder, designer and cultural researcher, my work slits open dogmatic creative industry binaries and exploits found interstices.
Having built brands for tech businesses that earned them billion dollar valuations and directed experiential events for media conglomerates, I am now refocusing my attention towards engaging the cultural vanguard.
[weird flex but ok]
Oddly (perhaps expectedly) enough, I am formally trained as an architect.
My latest project is about identifying emergent contemporary cultural sensibilities, crisscrossing their historical context with speculative wagers before regurgitating them as expressions for a new avant-garde movement. Fun stuff.
I have fully given up on third-person bios. Currently based between Los Angeles & Cairo.
CLIENTS
YOUTUBE
SWVL
TABBY
SOKNA
UNILEVER
PRESS
DAZED
FLASHART
NOVEMBRExLOWCLASSICxFRIEZE/SEOUL
ENTREPRENEUR
BRANDBERRIES
CAIROSCENE
IDENTITYMAG
STARTUPSCENE
ZAWYA
VOYAGE LA
PUBLISHED
DONOTRESEARCH - IN DEFENSE OF THE EDGELORD, 2022
EXHIBITION
EDGE SYMPOSIUM 2022
BERLIN ART WEEK ‘23 - FARMERS OF GOD’S UNIVERSE LIVE BY THE CLICK
RESUME
DOWNLOAD
EDUCATION
SCI-ARC MASTER OF SCIENCE IN FICTION & ENTERTAINMENT
GUC BACHELOR OF ARCHITECTURE
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