As a brand consultancy co-founder, designer and cultural researcher, my work slits open dogmatic creative industry binaries and exploits found interstices.

Having built brands for tech businesses that earned them billion dollar valuations and directed experiential events for media conglomerates, I am now refocusing my attention towards engaging the cultural vanguard.

I coined and instigated POSTPOSTPOST™, the movement, the brand, the publication and the film.

Oddly (perhaps expectedly) enough, I am formally trained as an architect.

I have fully given up on third-person bios. Currently based between Los Angeles & Cairo.